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Questions To Diamond Pride Kennel About Their Bully Breeding Programme

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Published on
Friday 8 January 2016
Last updated on
Tuesday 9 May 2023
healthy xxl bullies with amazing looks & temperament
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The American Bully world uses marketing terms such as Pocket, XL, XXL, and more, perhaps too much. We contacted Diamond Pride Kennel to understand what XXL means to them knowing that the official standard only recognizes the XL type.

This is a quick interview with only a few questions and some great answers. we do not condone any breeding practices but we want to be a place where anybody can talk, and anybody can react to whatever we are bringing to the table. Feel free to leave comments below!


Please give us some context about Diamond Pride Kennel and yourself.

Our names are Matt and Cassi Johnston. We own and run Diamond Pride Kennel. We are located in South Arkansas.

We specialize in producing healthy XXL bullies with amazing looks & temperament that are show and working quality. Our bullies are a part of our family at DPK. All puppies are born in our house, monitored 24/7, and given the best care that money can buy.

You say on your website that you breed XXL Bullies but the official standard only recognizes the XL type…

From the ABKC website an XL American Bully’s standard is as follows:

This is an amendment to the basic standard which a XL Bully is determined by its adult height. Males over 20″ – 23″ at the withers. Females over 19″ – 22″ at the withers. Important to note that the XL bully variety is simply taller than the Standard Am. Bully. XL Bully dogs share the same build, body type, and breed type as the Standard Am. Bully, and are expected to carry a heavily muscled, massive, bulky body type.

Our main stud, Buddha, is 24 inches tall, making him off-standard for the XL class. Being out of the official standard only by height and still having all of the other American Bully features, we feel confident in calling him an “XXL Bully.”

XXL Bully Perfection by Diamond Pride Kennel
Buddha 4 years old, 24 inches tall, 140 lbs, 27.5-inch head. XXL Bully Perfection by Diamond Pride Kennel!

How do you produce big/bigger dogs consistently, what’s in your breeding program?

We are consistently using larger dogs with pedigrees that also carry larger dogs so we are able to consistently get not only the size that we want but the health and overall looks and temperament that we strive for. Size isn’t everything at DPK. Health and being a functional dog are the top considerations we have when doing the breeding.

What type of diet and exercise do you keep your dogs on throughout the year?

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Our dogs eat Taste of the Wild kibble alongside raw meat (chicken, deer, beef, etc.) Each day, for at least one hour, two dogs are in the exercise yard with access to a spring pole, flirt pole, balls, toys, tug toys, weight pulling, etc. Each dog is actively exercised using the flirt pole for a minimum of 15 minutes daily.

What other breeders and bloodlines do you look up to and why?

As one can see from taking a look at the dogs we have, we love the Iron Cross Kennel (ICK) bloodline as far as the style of dog. We have made many friends in the dog world, a few who we truly look up to are Tyler Long at Triple Cross Kennels and Greg Crouch at Tungsten Bullies. Both are great businessmen and very educated in the breed.

What evolution in the bully community and the bully breed do you hope for 10-20 years from now?

I hope that in the next 10 to 20 years more breeders focus on the health of the dogs. Right now, it seems that most are caught up in how much their dog weighs and wanting bigger and bigger dogs. As everyone knows, this will only lead to breeders breeding for bigger dogs and overlooking the unhealthy effects of doing so.

Are there too many breeders only offerings stud services because they can generate a lot more revenue all-year-round, instead of having bitches and litters?

Absolutely not, in fact, I would like to see more people only own males and stud them out instead of breeding more and more puppies. For every kennel that only owns males, that fewer puppies brought into the world for the wrong reasons.

Queen Nala, a 4-month old DPK production!
Queen Nala, a 4-month old DPK production!

Do you think prices in the bully world are too crazy?

Definitely not, it is true to the saying you get what you pay for. Quality is priceless. Of course, I recommend everyone to do their research before buying a dog, just because the dog is expensive doesn’t mean it is top quality.

You are smashing Instagram with your account, when did you start and how did you grow so big?

We have been on IG with our kennel page @diamond_pride_kennel for almost two years now. We just post pictures of our dogs and people love them. They like the picture, show and tag their friends, and it’s a chain reaction.

What are the top tips you would give to a bully breeder who is new in the game and wants to gain some traction on social media?

I would suggest taking quality pictures and posting them, this draws tons of attention to you as well as shows off the dogs that he would be breeding.

What are your plans for the future, your top upcoming breeding(s), etc?

We have several top quality breedings coming in 2016, for instance, the much anticipated BUDDHA X SMOOSH breeding. This will be Buddha’s first-ever breeding. Everyone who sees Buddha wants a puppy from him. He’s a great example of an XXL Bully and we cannot wait to see what he produces.

We just bought out Triple Cross Kennel, so we have a lot of new dogs coming and are planning for HUGE things throughout next year.

One comment on “Questions To Diamond Pride Kennel About Their Bully Breeding Programme”

  1. Very active breeder on Instagram.. Insane!

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